Role:

Senior Product Designer

Overview:

The app for easy cinema hall discovery and hassle-free movie ticket booking.

Project Scope:

• Improve the booking process

Contributions:

• Conducted in-depth user research to identify pain points and user needs in the cinema ticket booking process
• Developed wireframes and prototypes based on user feedback and usability testing
• Collaborated with stakeholders to implement design improvements and enhance the app's user experience
• Utilized design thinking approach to iterate changes and improvements

Problem

<aside> 🔴 The increasing number of cinema halls has provided people with a greater number of choices. However, this has also made it difficult for users to navigate multiple cinema hall websites and apps. As a result, it has become time-consuming and challenging to find the best movie deals and book tickets from the best available option.

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Understanding the Problem at a Deeper Level: The Power of User Research

<aside> 💡 Solving a problem is like exploring a mystery. It's not enough to just know the surface – you have to dig deep into its core. After defining the problem statement, I wanted to understand the heart of the problem. And how did I do that? By talking to the people who mattered the most – our users.

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